If you value megapixels and detail above all, the latest camera from Fujifilm will grab you, and then your wallet.
The phone camera may be steadily improving, but for folks looking for a 4K capable camera with weather-proofing, you may still need something else, and that's where Panasonic's latest comes in.
Not sure if you want a camera that comes off looking super modern? Fujifilm's latest goes the other way, delivering modern tech under the hood of a deliciously retro design.
Cameras are getting smaller across the board, but what if you still want a big camera, and you want something fast? Olympus looks to bridge both of those in its upcoming M1X.
If buying a new camera was one of the things to do this year, you might be intrigued by a launch from Sony, which brings 4K filmmaking to a selfie capable camera with some super fast autofocus in the a6400.
Big sensors are all the rage with full-frame mirrorless cameras, but Fujifilm's latest announcements pack an even larger sensor size into a smaller body.
Over at Photokina in Germany, Panasonic is offering a preview for what's coming next year, and it's a pretty big deal.