Created in 2016, Pickr initially began as a phone comparison system. Built on the idea that reviews weren’t easy to find, the original Pickr system served as a way for users to check phone specifications and reviews across Australia, providing not just a way to make their own comparisons, but to see what Australian reviewers had to say.
At the time (and largely still to this day), Australia’s search engines would invariably provide results from overseas and international reviewers, which didn’t generally relay the same experience as what local would see. With different mobile networks and often different specifications, a phone review from one part of the world may not have matched up to one found in Australia, and so Pickr was initially built to serve Australian reviews and give customers searching for a new phone a way to change the way they choose: by comparing phone reviews and specifications in the one environment.
As it stands now, the Pickr phone comparison system provides an easy way for users to compare up to three phones, allowing them to walk into a store, try the phones that they like the look of, and quickly find out which of those are the best phones for their needs.