Australian technology news, reviews, and guides to help you
Australian technology news, reviews, and guides to help you
A video editor working in Premiere

Shutterstock adds elements, effects for filmmakers

If you’re building the next independent sci-fi feature or looking to jazz up your YouTube videos, Shutterstock is launching something that might just help.

How do you make a movie? Aside for needing a great idea and a decent script, you need someone to film it, and then someone to edit it all together.

That person might be one in the same, but depending on the type of film or series being made, it’s likely they could do with a bit of a helping hand.

Modern video editing applications like Adobe Premiere and Apple Final Cut Pro can help out a fair bit, as can post processing and effects tools Adobe After Effects and Apple’s Motion app, but you still generally need to have the know how to make things pop from the screen.

Learning how to make these happen is always a possibility, but if you’re looking for a bit of a shortcut, Shutterstock may well have the answer, using its stock image and video service to launch video effects, transitions, lens flares, and animated interfaces, making it a little easier for people to build the result they’re after.

It’s part of an addition to the Shutterstock service called “Shutterstock Elements” that sees the company sell kits for specific purposes, such as animated titles, lens flares, and animated effects to give videos more punch and pow, scubas explosions, flashes, and more.

“Video editors, compositors, and vloggers are constantly faced with the challenge of maintaining quality and making the content stand out in today’s golden age of video,” said Shutterstock’s Sylvain Grande.

“Elements is a one-stop shop for creatives who are churning out projects at an unprecedented rate, providing assets made with cinema-grade equipment that can make any project look like a big-budget production in no time,” he said.

Shutterstock told Pickr that the Elements packs are sold individually, with prices ranging from $99 to $269 in Australian currency, and that each pack will vary based on what the type of kit is, as well as resolution, file type, frame rate, and how they were shot.

It’s worth noting, however, that Shutterstock’s service isn’t the only help filmmakers can get in this way, with Shutterstock Elements joining other services of this type, including Video Hive, Motion Array, Video Copilot, and Pond5, to name but a few.

That means video editors keen to get a bit of a shortcut or helping hand have even more options, meaning their next big film project could be out the door even faster, and into the viewership that is the internet.

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