When it comes to making sound products sound better, sometimes you need to work with the pros.
There’s nothing wrong with high-end home theatre companies making their own audio gear to go with their own high-end TVs and such, but sometimes it just helps to engage folks that have been doing that one thing for the entirety of their company’s life.
For instance, in an effort to make its sound technology better, Samsung purchased Harman Audio, bringing the folks who had worked on Harman/Kardon and AKG in-house, and including the technologies from those brands in their products.
And now LG looks set to do something similar, bringing British audio solutions provider Meridian to the table with the intention of seeing its technology in soundbar and wireless speakers to begin with.
A driving force in modern acoustic understandings, Meridian is a name known in the high-end audio world, but less so in the consumer space, so it’ll be an interesting play for both companies, particularly since Meridian and LG have both adopted the Master Quality Authenticated hi-res audio technology, the former helping to invent it while the latter has used it in the LG V30 and V30+ smartphones.
That should mean LG’s audio is about to get a whole heap better than where it is now, and could lead to better sound from its TVs. Presently, only it’s super high-end TVs include soundbars, which is where Meridian’s expertise is going to be used at first, but it might not be long before we see the technology trickled down to more sets and more speakers.
“We are thrilled to have entered into this unique partnership with LG and confident that our expertise and shared values will see us bring a great number of innovations to the market together, both now and in the future,” said John Buchanan, CEO of Meridian Audio.
We’ll let you know more about these developments when we do. Our guess is we could see something as early as CES, which isn’t all that far away.