If you don't feel you need a thousand dollar phone and would prefer something to identify with "value", Alcatel has three models on the way.
Buying a phone with a big screen won't cost an arm or a leg this year, as even the entry-level will see full-view from at least one phone maker.
Forget the black frames around smartphone screens, because Oppo has just made what at least one other brand suggested and didn't quite achieve: an all-screen smartphone. Mostly, anyway.
Phones for the new year are typically announced near the beginning of the year, but LG has held off, waiting until May to talk up what it has next.
The biggest feature on any smartphone is the camera, but it's not just about getting closer, and this year Huawei will show why light matters so much.
The mid-range squeeze may well and truly be changing what you get for a low price in the smartphone world, but at least one manufacturer is keen to stamp its name all over value, as Alcatel demonstrates.