AI may well be a part of so much of the news cycle at the moment, but that doesn’t mean everyone has found a way to use it in their phones, at least not just yet. That might be because there aren’t necessarily killer features for everyone to use, but it could also be availability.
Simply put, you typically need to spend up in order to get these features.
Samsung looks keen to bring some of the AI features found on its other phones to lower price points, all the while upgrading hardware and durability, as its Galaxy A-series gets a little more hardened.
This year, Australians will see two models, the Galaxy A37 and A57, similar models albeit with key differences, and not just on the important number that is price.
From a similarity viewpoint, both models will be fairly large phones, offering a 6.7 inch Full HD+ Super AMOLED display with up to 120Hz refresh rates for slick animations, and both will see IP68 water and dust resistance in similar designs.
The $749 Galaxy A57 aims to spar with the Google Pixel 10a, however, offering 128GB for a hundred less (and 256GB for the same price, $849), while bringing three cameras to the package: 50 megapixels F1.8 wide, 12 megapixels F2.2 ultra-wide, and 5 megapixels of macro. A three camera system is handy, though really only two of those will be tremendously useful.
However, the A57 5G has more going for it, offering a 6.9mm thickness that manages to out-slim even the iPhone 17e, and adding some AI to the package with voice transcription, a video editing “auto trim”, an automatic selection of photos with “best face”, and a way to clear out distractions from images with “object eraser”.
Samsung will flex the AI a little more with support for control of phone apps using AI, a feature launched in the Galaxy S series, as well, while AI agent flexibility is here, too, allowing you to choose between Google’s Gemini and Samsung’s own Bixby.
There’s also a sizeable 5000mAh battery here, despite its size, suggesting a good day or two of battery life.
If $749 is a little too close to a thousand dollars, Samsung will also have a Galaxy A37 in a 128GB-only model for $599. Similar yet different, the A37 sees Samsung cutting back in cameras, using a 50 megapixel wide camera with an 8 megapixel ultra-wide (distinct to the 12mp on the A57), while also cutting RAM from 8GB to 6GB on the A37.
The differences seem minor, but the phones aren’t actually the same. In fact, the A37 is a little thicker again, measuring 7.4mm versus the A57’s 6.9mm. However, the frames are aluminium with the front protected by Gorilla Glass, making them just that more durable than another mid-range plastic phone.
And there are a lot of phones in the mid-range lately, making durability and features an important place for Samsung to play in.
“This part of the market has become increasingly competitive,” said Head of Product for Mobiles at Samsung Australia, noting to Pickr that Samsung was “doubling down on hardware improvements” with this release.
“There’s just enough AI in the Galaxy A series to improve your every day life,” he said.
Australians can expect to find the Galaxy A37 and A57 in stores from April, landing locally on April 10.
