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Amaysim NBN closes up to focus on mobile, energy

Earlier in the week, we heard a rumour that Amaysim’s take on the NBN had ended. Sadly, we’ve now confirmed it.

The National Broadband Network has fans, and it also has people who are less likely to be fans.

If you’ve been waiting for the NBN to roll out, have been delayed, or have had less than stellar internet access as a result of the NBN being installed where you are, there’s a good chance you’re not as enamoured with the service than the folks working at NBN Co would like, and that’s not a good thing.

Unfortunately, the feeling isn’t much better at some of Australia’s internet service providers (ISPs), and this week, we’ve heard there’s one less of those, as well.

This week, a story over at broadband comparison provider (and fellow gadget reviewer) WhistleOut revealed that Amaysim’s NBN subscribers were being transferred to Southern Phone, and that Amaysim’s NBN was to be no more.

Amaysim has this week confirmed to Pickr that it has left its broadband offering, which around a year ago grabbed attention for its easy language and plan pricing, similar to the approach Amaysim takes in its phone plan designs.

But it appears Amaysim has given up the dream of running broadband the same way it runs mobile, and it cites issues with the NBN as being part of the reasoning.

Amaysim told Pickr that the “decision to exit broadband was not taken lightly” and was driven in part by:

“Our inability to provide our customers with a world-class product at a reasonable price due to the slow speed and poor quality of the NBN rollout and the punitive wholesale costs imposed by the NBN. What was meant to be an even playing field is entirely skewed to the incumbents with significant scale and means smaller participants struggle to make the numbers work.”

While parts of the country waits for NBN access in a system that constantly gets delayed, and others still struggle to get solid speeds on their NBN connection, it’s hard not to see where Amaysim is coming from on this one, as the NBN hasn’t quite turned out to be what everyone had hoped for.

As a point, this is the second product we’ve heard Amaysim has shuttered this year, with the company also ending its device sales, as well. At the time it ended the device sales, the focus was apparently on mobile and energy services, which Amaysim has expanded into.

The departure of Amaysim from broadband has provided a similar response, with Amaysim telling Pickr that “the exit of broadband will enable the company to simplify its operating structure, defend and grow its core mobile and energy businesses, and invest in its technology platforms.”

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