What happens to your phone after you're done with it, after you decide to upgrade? Does it collect dust waiting to be used or thrown out, because if it does, your mobile could serve another possibly higher purpose.
It might surprise you to still find button-based dumbphones out in the world still, or even a few not-quite-smart "feature-phones", but the gap is beginning to close, and that's partly because of price.
It's been just over a week since the Apple iPhone for 2016 was announced, and if you're getting one on its first day and you haven't preordered, good luck.
It's not only Telstra that believes streaming will be big, and if you're on Optus, you're about to get more mobile entertainment without as much money being handed over.
Pickr isn't the only comparison engine in Australia, because while we're about fair comparisons between phones, there are other systems for phone plans. One such system even has Aussies mobile networks rated.
Australia's a bigger place than most of our international counterparts would realise, and when you're looking for a new phone, if you live out in those rural areas, it can be difficult, but Optus hopes a label will help things along.