The importance of research when you’re buying anything of value cannot be underscored. Good research can have you feeling positive in the knowledge that you’ve found something worthwhile that you’ve spent your money on, while not doing your research may end up leaving you with something that, well, doesn’t.
When you’re looking to spend money, particularly in areas like technology that typically end up costing more than you may expect, research is suggested, and it’s a good idea to read what reviewers are saying.
Pickr is built on the idea that the only way to pick technology is to pick from research. That’s what the name actually means: pick from research.
Pickr’s team consists of expert journalists who have been working in the consumer technology space for over a decade, and includes a tracking system to help you quickly research what experts from across the Australian technology reviews landscape are saying about one of the more expensive and hard to pick areas: smartphones.
What makes Pickr tick?
At the heart of Pickr’s approach to making research clearer and easier is the Pickr Trackr. Originally built as the main mechanism for the Pickr website, it’s one of Australia’s only phone review tracking and comparison systems, allowing you to compare phones you like or might be considering, and find qualified Australian reviews to go along with them.
Up to three phones can be compared at any one time, and you can make your own comparisons and share the results with friends, handy if you’re looking to show other people.
From there, the Pickr Trackr provides direct links back to the expert reviews found across the industry. Australia’s reviewers are some of the best in the world, and not only will clicking those ratings help you find the phone you’re looking for in a clear and considerate manner, but also allows you to check the work at other publications to see what reviewers across the country have said.
While the Trackr forms a part of Pickr, it’s not the only feature on offer.
The Wrap – Australia’s fastest technology roundup
Technology news and analysis doesn’t have to take a lot of time, and that’s why we started The Wrap, a podcast produced to wrap a week’s worth of technology into the space of five minutes.
Every Friday (and sometimes a little more!) The Wrap provides a speedy look at the world of phones, of headphones, of cameras and computer and gadgets galore, with news, reviews, advice, and more. It’s Australia’s fastest technology podcast, and an award winner, too.
In 2019, it picked up a nod at Australia’s technology journalism awards, The Lizzies, winning for Best Independent Media, while the same year The Wrap was a finalist as one of the four best technology podcasts across Australia at the 2019 Australian Podcast Awards.
For over two years, The Wrap has consistently hit a maximum run time of five minutes, making it a technology podcast you can listen to while you’re waiting for your coffee. Listen to The Wrap.
A feature we’ve started in late 2019, Pickr Guides aim to offer an always up-to-date look at how to shop for specific products.
If you’ve ever wanted to know how to buy a pair of noise cancelling headphones or what to look for in true wireless earphones, these provide a glance at the features you should consider, the terms that matter, news on the area, and the products the Pickr team recommends.
This is just a start, and we’ll be expanding the Pickr Guides to more categories as time goes on.
One of the more curious additions to the Pickr system, the Pixel Test allows you to compare and contrast phone screens under a microscope to see what “pixel clarity” actually means.
Often a point of difference for flagship phones, Pickr’s Pixel Test features a double-sided dropdown where you can select two phones and see how they look under a microscope, revealing the way lines and curves render based on different screen technologies.