What makes Pickr tick?
Pickr is a bit of a complicated beast, but it tries to take complex research and break it down into something that is easily digested, with the website running from various elements that makes it unique.
At the heart of Pickr — and the reason it was first built and conceived — is the Trackr, a system that uses a bit of programming know-how as well as some editorial control to provide an easy to read compilation of reviews and specifications to the Australian and international consumer.
While individual products can be viewed in this system, Pickr’s Trackr features a handy comparison system allowing users to compare up to three products at any one time, even displaying review listings side by side, so you can see how something rates on the various websites that have checked it out.
All review scores are clickable back to their original write-ups, and we encourage people to click on them because these reviews need to be read.
A slight deviation on the Pickr webpage, “The Grid” is our way of collecting every device we currently track in one easy to use window.
The Grid is ideal for that person keen to buy a phone but isn’t sure what’s out there, so wants to see everything, with filters at the top allowing you to break up the list and narrow it down to what’s available on your network, or even outright.
Designed specifically for laptops, desktops, and tablets, The Grid won’t look great on a phone, but you can do it anyway if you like.
One of the more curious additions to the Pickr system, the Pixel Test allows you to compare and contrast phone screens under a microscope to see what “pixel clarity” actually means.
Often a point of difference for flagship phones, Pickr’s Pixel Test features a double-sided dropdown where you can select two phones and see how they look under a microscope, revealing the way lines and curves render based on different screen technologies.
Much of what makes Pickr tick sits in the Trackr, but the primary reason for the Trackr to exist is to break through Content Delivery Networks, allowing Australians to find reviews of products quickly and easily, and all in the one place.
An example of how this system works can be seen below in a search construct we call “Cadence”, which uses Google’s search engine to hone in and focus on known Australian technology websites specifically.