What does the "r" stand for?
While it might seem like “Pickr” is just a shortened version of “picker”, the origins of the name are based in the origins of the research that led to Pickr being built.
Pickr was originally conceived in late 2015 as a way of making the playing field even for Australian consumers. After testing search engines to find many were easily tricked by content delivery networks, Pickr was designed to be a system that would act as an all-in-one research for people trying to pick a smartphone.
By indexing and linking out to Australian publications, Pickr would allow the average consumer to quickly find and pick a smartphone and have all of their research done for them in one hit.
And that’s what led its developer to the name: “pick” for product picks by the consumer, and “r” for all the research being handled.
Why just smartphones?
When Pickr was originally conceived, smartphones were one of the only areas where an obvious discrepancy could be find between Australian releases and releases around the world.
As an example, Australian smartphones aren’t always the same exact model or hardware make as what people in the US, UK, or other Westernised locations receive. Rather, Australian inventory could come from parts of Europe or parts of Asia, and so when a review is found from overseas, there’s a good chance the review isn’t really applicable.
Beyond this, there’s also a massive difference between the operating standards used in Australia and the rest of the world.
Despite these potential problems, search engines commonly dig up international reviews over their local equivalents, usually because of Content Delivery Networks. We’ve written a fairly large explanation of how this works, and you can read that, but sufficed to say, Pickr was developed to cut through this mess and make it easier for the every day consumer, starting with smartphones, an area every technology journalist faces the same question at least once a week: which smartphone should I buy?
Pickr’s tracking system helps with that, and it makes the research skewed to locals first.
Do you index anything other than smartphones?
Currently, the Pickr Trackr indexes smartphones found available for sale in Australia, with specs and known reviews for each from both local (Australian) and international reviews, and only smartphones.
The tracking system is more than equipped to handle other products, too, which we’re in the process of testing.
That being said, few product categories differ dramatically in the way smartphones do for the Australian market, because while you might find slight deviation from a computer or a TV released overseas to one released in Australia, often there is little about the way it operates to say that an international review would be drastically different to the way it handles locally.
This is one of the reasons Pickr’s tracking system has been focused on smartphones to begin with, because smartphones change based on the country they’re released and being operated in.
Outside of Pickr’s tracking system, however, the website reports on news, trends, offers how to guides, and features reviews from products across the consumer tech and home appliance space, ranging from smartphones, headphones, computers, televisions, speakers, cameras, home appliances, and more.
I can't find a product in Pickr's tracking system
If you can’t find a product in Pickr, there might be a few reasons.
For instance, it’s possible it’s in the system, but that it is listed as an “upcoming” product, which will mean you’ll need to go to our page detailing upcoming and future gadgets to find it.
Another possibility is that the product in questionis not being released in Australia, and this is a big deal. Pickr.com.au is an Australian website, and while smartphones and tablets and all manner of gadgets make their way out internationally, not all do.
Pickr was originally built to provide a handy and speedy research mechanism for Australians, which means our product tracking tends to be focused on what people living in Sydney, Melbourne, Brisbane, Hobart, Perth, Adelaide, Darwin, and any other Australian locale might be looking for.
While some upcoming devices may end up skipping the country, we still keep some of these in the system just in case manufacturers are kind enough to send them down under.
Simply put, if it’s not here, it hasn’t been officially announced or slated for released in Australia.
I can't find a review (or "my reviews aren't being listed")
Pickr’s database is complicated, and while we have a system for grabbing links and loading them into the system, some things may miss our pages. If you believe a review is being missed, please contact the Pickr team to find out if it’s being indexed.
That being said, not every review will be listed, and we specifically choose reviews based on various sections of the website.
Pickr was originally designed to be helpful to Australians, and so its listing of reviews starts with local websites and publications who regularly write structured reviews and analysis on products, before taking the same philosophy and applying it to international reviews that can complete any research.
To find out the list of which websites we index and why, head to our reviewer listing.
If you operate a website that isn’t being listed, contact the Pickr team to find out why. As a heads up, if you’re not publishing at least six reviews per month, it is unlikely we’ll add you into the system.
I want to buy something! Do you actually sell anything?
Unfortunately, Pickr is not a seller of goods, or even of bads (if that is even a thing).
Pickr is specifically a publisher of information and a tracker of various pieces of information for around the web, acting like a bit of a content supplier and review aggregator.
It can, however, link out to various places where you can purchase some of these goods, which you can find in the Trackr’s “Where to buy” section.