It’s normal for devices to get replaced every year or two, or sometimes a little longer. Some gadgets can exist for several years, but update cycles vary.
And then there are the gadgets that stick out in your head for ages. In many ways, they live on in your head, taking up space with a memory so fond, it’s difficult to imagine life without their presence at one point.
Your first phone, your favourite phone, the pair of headphones you lived in for years that saw your through hard times.
Everyone has some gadget like that, and cameras are often one such gadget, often because of the familiarity we associate with them. They’re memory makers and scene storers, forging a spot in our memory from the moment they occurred, an extension of our bodies when you’re a fan of the craft of photography.
For many, that might be a digital SLR or other interchangeable lens camera, and for others again, it could be a compact.
In fact, as part of a look back at 30 years of producing compact digital cameras, Canon has brought up the memory of a model it says is one of its most sought after models.
Back in 2019, Canon released its PowerShot G7 X Mk 3, a camera with a 20 megapixel sensor, 4K video, a flip-up screen, A pop-up flash, WiFi, Bluetooth, and just about everything a content creator might want in a properly compact design. There have clearly been models since then, and the latest generation is an update complete with a cooling fan for extending the recording, the Canon PowerShot V1.
The G7, however, is roughly seven years old now, and still packs in the features people might want today. So to celebrate the 30 year anniversary, Canon has a limited edition G7 X Mark III model with new textures, a new graphite finish, plus the obligatory special edition packaging you expect a special edition to have.
The camera looks great, but the price might confuse, largely because it really is a limited edition variant from several years ago, rather than a revamped model made to look the same. As such, the Limited Edition PowerShot G7 X Mk 3 will cost $1449 when it launches in Australia, the same price as Canon’s other current flagship PowerShot models.
Clearly, it’s for people with fond memories, or who never managed to get one at the right time. It will be released in limited numbers, though, so that could end up staying the same this time around.
